Engineer Sara De Vecchi, who works for the Italian fair trade organization “CTM Altromercato”, visited Al Reef for Investment and Agricultural Marketing company for one week from 02/09/2016 until 09/09/2016 where she conducted several visits to the Al Reef company's headquarters in Al-Ram, the women’s Couscous Cooperative in Jericho, dates farmers in Jericho and Al Reef factory for dates filling and packaging to oversee the whole production process.
Sara’s visit comes as part of PalPass project which is implemented by the Agricultural Development Association (PARC) and Al Reef for Investment and Agricultural Marketing and funded by Italian Fair Trade institutions. The purpose of this visit is to work with the Quality Assurance Department in Al Reef Company to build HACCP systems for couscous, dates, almonds and mixed thyme which are exported to international markets, especially to Italy .