On May 9th, PARC launched the agricultural products exhibition entitled (Reefi Falasteni) in Al Quds University campus, with the collaboration of Al Quds University and other agricultural cooperatives. This exhibition aims to support the Palestinian products to reach the local market.
In the frame of its local marketing campaign, Al Reef Company participated in cooperation with PARC to support local products to have access to the local market. Many cooperatives and agricultural groups from various areas in the West Bank alsoparticipated in the exhibition and presented their different products. Their participation is a meant to improve market access to the small farmers and women's cooperatives.
Al Reef Company believes that university students can contribute to developing the Palestinian local economy and it's important that they improve their knowledge about the local products. Al Reef is also keen to support the small agricultural projects; which is considered a mean of national struggle against the occupation. Also israeli products dumping the Palestinian market are known to be an obstacle in front of Palestinian economy development.